Our Story

Habesha Market Denmark started with a simple frustration: authentic Ethiopian products are hard to find in Denmark, and when you do find them, they’re not always the real thing.

We started out as Habesha Selection Denmark, and renamed to Habesha Market Denmark to reflect where we’re headed: a small online market for selected Ethiopian products, available across Denmark — not just a single product line.

We’re based in Odense, and we’re starting small and close to home — no physical shop yet, just a genuine effort to bring good products to the Habesha community here, sourced carefully and offered honestly. Our long-term goal is to grow into a trusted small online market for Ethiopian products across all of Denmark.

This isn’t a supermarket, and it isn’t a corporate brand — it’s a community effort, built one honest product at a time. Thank you for being part of it from the start.